Art Presentation – It’s All About the Packaging!
How you present your two or three dimensional art speaks volumes about how you feel about your own art product.
Creating your art is just the start in marketing your art. Presenting your art is like adding the icing on the cake. It is taking the next step and presenting your art product with the same care and creativity that you used in creating it.
It should come as no surprise that there are entire industries devoted to understanding how visual appeal affects the buying habits of the public. All businesses utilize these findings in a number of ways, from creating the packaging of their product to the displays that they use. What is surprising is how many artists do not recognize the importance of utilizing the same research to enhance the visual experience of the very art they have worked so hard to create!
Art Marketing – Help Me Sell My Art!
If there is one question that artists ask me all the time, it’s “How much should I charge for my artwork?” In our seminars on Art Marketing, and from emails and phone calls from artists, I can hear the frustration in their voices. It’s as though just knowing the answer to that question will solve all their marketing problems. They are not alone. We have all done the mental art math at some point in our careers, especially at the beginning….someone comes up with some formula for setting a price, determining how long it takes, how many we can do in a day, multiplied by a week, a month….we should all be rich by now, right? But there is a problem with that formula because these artists are all focusing on the wrong thing.
Selling your art is NOT just about putting a price on your artwork. It’s about creating an entire package where you and your art, combined, are more than just a number! And your job is to make it a unique package.
You need to present the “whole package” to your client. A professional looking artist with a professional looking studio and with a professional attitude can command a far higher price from the get-go than artists simply intent on concentrating on the price of their artwork and who ignore everything else about their marketing package!