There is an internal tug of war that goes on for many artists who license their designs. We discuss the dilemma in the aisles of tradeshows, on message boards, blogs and more. Maybe you have felt it, too, but couldn’t quite name the feeling…

The struggle is between remaining true to yourself and your art while adapting to market trends. How each artist finds the balance and where they decide to draw the line differs, but the core issues are universal. To me, the Chinese Yin-Yang symbol is a great visual for the balance that is required to stay in business while staying true to your art brand.