Art Presentation – It’s All About the Packaging!

Art PresentationHow you present your two or three dimensional art speaks volumes about how you feel about your own art product.

Creating your art is just the start in marketing your art. Presenting your art is like adding the icing on the cake. It is taking the next step and presenting your art product with the same care and creativity that you used in creating it.

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Art Marketing – Help Me Sell My Art!

Art MarketingIf there is one question that artists ask me all the time, it’s “How much should I charge for my artwork?” In our seminars on Art Marketing, and from emails and phone calls from artists, I can hear the frustration in their voices. It’s as though just knowing the answer to that question will solve all their marketing problems. They are not alone. We have all done the mental art math at some point in our careers, especially at the beginning….someone comes up with some formula for setting a price, determining how long it takes, how many we can do in a day, multiplied by a week, a month….we should all be rich by now, right? But there is a problem with that formula because these artists are all focusing on the wrong thing.

Selling your art is NOT just about putting a price on your artwork. It’s about creating an entire package where you and your art, combined, are more than just a number! And your job is to make it a unique package.

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